Cover is based on the concept that "beauty is for everyone". It displays a diverse selection of women and an arrangement of products that are included in this 200 page catalog.

General categories are color-coded. Within those categories are specific subgroups that are highlighted when progressing through the pages.

Specific hot tools are enlarged to capture attention and allow for closer examination. All products are accompanied with an item number, product description, bulk order amount, and price. 

These curling irons are listed from the smallest to largest barrel with relative sizing, allowing consumers a clearer understanding of their products.

Some products, such as brushes, are photographed with their packaging to further ensure product familiarity and exactness.

Bath sets are photographed from an aerial view to allow users to recognize all its pertaining items.

Hair dye products are shown an enlarged bottle sample, a full color set, and individual color swatches.