Aveda Gift Packaging
Aveda Gift Packaging

Knock-down packaging based on the concept of showcasing a key ingredient from their all-natural skincare and makeup products. In this case, using a rose to symbolize rose water, photographing its whole and parts to elevate the design. The packaging also utilizes handmade paper from Nepal that the company supports.

Aveda Gift Bag
Aveda Gift Bag

Nepali paper line the sides, while it's larger side displays the rose. Green silk ribbons are used for the handles.

Aveda Slide Box
Aveda Slide Box

Upon sliding the box out, its inside displays piled rose petals and its underside displays pieces of rose leaves.

Flowering Box
Flowering Box

A head-on view of the rose creates its opening flaps. 

Flowering Box - Opened
Flowering Box - Opened

The nature of opening this gift box resembles a blossoming flower.